University of Guyana Library Search for 'su:Service Industries. and su:Marketing. and su:Management.'

Managing services marketing :

Fort Worth : Dryden Press, 1995 . xvii, 680 p. : 0030986664

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Principles of service marketing and management /

Upper Saddle River,N.J. : Prentice Hall, 1999 . xvii, 414p. : 013676875X

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Service science

By Hsu, Cheng,. Hackensack, NJ : World Scientific, 2009 . 1 online resource (xiv, 302 p.) : 9789812836779 (electronic bk.) | 9812836772 (electronic bk.)

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Services marketing and management

By Gilmore, Audrey.. London ; | Thousand Oaks, Calif. : Sage Publications, 2003 . 1 online resource (215 p.) : 9781412932165 (electronic bk.) | 1412932165 (electronic bk.)

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Handbook of research in mass customization and personalization

New Jersey : World Scientific, 2010 . 1 online resource (2 v. (1122 p.)) : , Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology. 9789814280280 (electronic bk.) | 9814280283 (electronic bk.)

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Research on international service marketing

Amsterdam ; | Boston : Elsevier JAI, 2005 . 1 online resource (ix, 197 p.) : , State of the art report. 0080459293 (electronic bk.) | 9780080459295 (electronic bk.) | 9781849503310 (electronic bk.) | 1849503311 (electronic bk.)

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The professional services firm bible

Hoboken, N.J. : John Wiley & Sons, 2005 . 1 online resource (xxiii, 544 p.) : , Includes index. 0471704415 (electronic bk.) | 9780471704416 (electronic bk.) | 0471660485 (cloth/cd-rom) | 9780471660484 (cloth/cd-rom)

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Managing services marketing :

Forth Worth, TX. : Dryden P., 1992 . xiv, 594 p. : 0030973902 (pbk.)

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