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Journal of advertising.
Publication:
[Athens, Ga. etc., Board of Directors, American Academy of Advertising, etc.]
. vol.
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Copies available:
Tain Campus
Reserved Collection
[HF5801]
(31),
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2. |
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Effective advertising
by Tellis, Gerard J.,
Publication:
Thousand Oaks, Calif. : Sage Publications, 2004
. 1 online resource (203 pages) :
Date:2004
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Go figure! New directions in advertising rhetoric
Publication:
Armonk, N.Y. : M.E. Sharpe, 2008
. 1 online resource (330 p.) :
Date:2008
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4. |
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Planning for power advertising
by Halve, Anand Bhaskar,
Publication:
New Delhi ; | Thousand Oaks, Calif. ; | London : Response Books, 2005
. 1 online resource (260 p.) :
Date:2005
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5. |
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Developing advertising with qualitative market research
by Wardle, Judith.
Publication:
London ; | Thousand Oaks, Calif. : Sage, 2002
. 1 online resource (xvi, 135 p.) :
Date:2002
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6. |
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Advertising and promotion
by Hackley, Christopher E.
Publication:
London ; | Thousand Oaks, Calif. : SAGE Publications, 2005
. 1 online resource (264 p.) :
Date:2005
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7. |
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Advertising
by McFall, Elizabeth Rose.
Publication:
London : SAGE, 2004
. 1 online resource (viii, 208 p.)
Date:2004
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8. |
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Advertising cultures
by Nixon, Sean,
Publication:
London ; | Thousand Oaks, Calif. : SAGE, 2003
. 1 online resource (viii, 184 pages) :
Date:2003
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9. |
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Advertising in modern and postmodern times
by Odih, Pamela.
Publication:
Thousand Oaks, CA : Sage Publications, 2007
. 1 online resource (xii, 231 p.) :
Date:2007
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10. |
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The great American blow-up
by Preston, Ivan L.,
Publication:
Madison, Wis. : University of Wisconsin Press, 1996
. 1 online resource (viii, 243 p.)
Date:1996
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11. |
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Personalities and products
by Applegate, Edd.
Publication:
Westport, Conn. : Greenwood Press, 1998
. 1 online resource (xii, 178 p.)
Date:1998
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12. |
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Advertising cultures
Publication:
Oxford ; | New York : BERG, 2003
. 1 online resource (xiii, 220 p.) :
, Includes index.
Date:2003
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13. |
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Web advertising
by Janoschka, Anja.
Publication:
Amsterdam ; | Philadelphia, PA : John Benjamins Pub., 2004
. 1 online resource (xiv, 227 p.) :
Date:2004
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14. |
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Commercial appropriation of personality
by Beverley-Smith, Huw.
Publication:
Cambridge, UK ; | New York : Cambridge University Press, 2002
. 1 online resource (xxxvi, 364 p.)
Date:2002
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15. |
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Advertising and identity in Europe
Publication:
Bristol, UK ; | Portland, OR : Intellect, 2000
. 1 online resource (v, 138 p.) :
Date:2000
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16. |
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Advertising and differentiated products
Publication:
Amsterdam ; | New York : JAI, 2001
. 1 online resource (xi, 295 p.) :
Date:2001
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17. |
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Adland
by Tungate, Mark,
Publication:
London ; | Philadelphia : Kogan Page, 2007
. 1 online resource (x, 278 pages :
, Title from e-book title screen (viewed Oct. 15, 2007).
Date:2007
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18. |
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What's in a name?
by Jones, John Philip.
Publication:
Armonk, N.Y. : M.E. Sharpe, 2003
. 1 online resource (xxiii, 308 p.) :
Date:2003
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19. |
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Nike culture
by Goldman, Robert,
Publication:
London ; | Thousand Oaks, Calif. : Sage Publications, 1998
. 1 online resource (vi, 194 p.) :
Date:1998
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