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121. |
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The language of layout /
Publication:
Englewood Cliffs, N.J. : Prentice Hall, 1978
. vi, 215 p. :
Date:1978
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122. |
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Creative strategy in advertising :
Publication:
Belmont, Calif. : Wadsworth Pub. Co., 1981
. ix, 230 p. :
Date:1981
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123. |
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Creative strategy in advertising /
Publication:
Belmont, Calif. : Wadsworth, 1985
. xvi, 304 p. :
Date:1985
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124. |
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The advertiser's handbook for budget determination /
Publication:
Lexington, Mass. : Lexington Books, 1988
. xiii, 235 p. :
Date:1988
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125. |
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Spending advertising money :
Publication:
[London] : Business Books, 1979
. xi, 381 p. :
Date:1979
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126. |
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Advertising measurement and decision making /
Publication:
Boston, Mass. : Allyn and Bacon , 1968
. xx, 103 p.
Date:1968
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127. |
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International handbook of advertising /
Publication:
New York: McGraw , 1964
. xv, 788p.:
Date:1964
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128. |
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Cases in advertising and communications management /
Publication:
Englewood Cliffs, N.J. : Prentice-Hall, 1981
. xviii, 644 p. :
Date:1981
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129. |
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The codes of advertising :
Publication:
New York : Routledge , 1990
. [x], 225p.:
Date:1990
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130. |
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Advertising cost control handbook/
Publication:
New York: Van Nostrand Reinhold Co., 1973
. xx, 387 p.:
Date:1973
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131. |
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Getting into advertising /
Publication:
New York : Ballantine Books, 1986
. xiii, 272 p. :
Date:1986
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132. |
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Getting jobs in advertising /
Publication:
London : Cassell Pub., 1988
. 95p.
Date:1988
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133. |
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The complete direct mail list handbook :
Publication:
Englewood Cliffs, N.J. : Prentice Hall, 1988
. xxiv, 744 p. :
Date:1988
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134. |
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Making it in broadcasting :
Publication:
New York : | Toronto : | New York : Collier Books ; | Maxwell Macmillan Canada ; | Maxwell Macmillan International, 1994
. ix, 322 p. :
Date:1994
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135. |
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Internet advertising :
Publication:
Mahwah, N.J. : Lawrence Erlbaum Associates, 2005
. x, 516 p. :
, Rev. ed. of: Advertising and the World Wide Web. 1999.
Date:2005
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136. |
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Selling radio direct /
Publication:
Boston : Focal P., 1992
. ix, 117 p. :
Date:1992
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137. |
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Practical radio promotions /
Publication:
Boston : Focal Press, 1992
. xii, 92 p. :
Date:1992
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138. |
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Successful television and radion advertising /
Publication:
N.Y. : McGraw Hill Bk., 1959
. xv, 648p. :
Date:1959
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139. |
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Marketing channels :
Publication:
Englewood Cliffs, N.J. : Prentice Hall, 1994
. xxv, 308 p. :
Date:1994
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140. |
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Commodity advertising :
Publication:
New York : Lexington Books., 1993
. x, 294 p. :
Date:1993
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