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1. Advertising, promotion, and supplemental aspects of integrated marketing communications /   Publication: Fort Worth : Dryden P., 1997 . xxiv, 589 p. : , Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993. Date:1997 Availability: Copies available: Turkeyen Campus Social Sciences [HF5415.123 S54 1997] (1), Actions: Add to cart
2. Promotion management and marketing communications /   Publication: New York : Dryden Press, 1986 . xix, 652p. : Date:1986 Availability: Copies available: Turkeyen Campus Social Sciences [HF 5415 .123 S54] (1), Actions: Add to cart