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Service marketing :
Publication:
[s.l.] : Columbia Business School, 2000
. vii, 267 p. :
Date:2000
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The marketing of services /
Publication:
Oxford : Heinemann, 1989
. xii, 340 p. :
Date:1989
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[HF5415 .122 C68]
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3. |
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Services marketing :
Publication:
Boston, Mass. : Irwin/McGraw-Hill, 2000
. xxviii, 620 p. :
Date:2000
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4. |
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Managing services marketing :
Publication:
Fort Worth : Dryden Press, 1995
. xvii, 680 p. :
Date:1995
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[HD9980.5 .B38 1995]
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5. |
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Marketing services :
Publication:
New York : The Free Press, 1991
. xi, 212 p. :
Date:1991
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[HF5415.5 B48]
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6. |
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Services marketing :
Publication:
Upper Saddle River, N.J. : Prentice Hall, 2001
. xviii, 717 p. :
Date:2001
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7. |
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Services marketing :
Publication:
Upper Saddle River, N.J. : Pearson, 2004
. [xviii, 652] p. :
Date:2004
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[HF5415 .122 L68 2004]
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8. |
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Service management and marketing :
Publication:
Massachusetts : Lexington Books., 1990
. ix,298p. :
Date:1990
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[HD9980.5 G776]
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9. |
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Principles of service marketing and management /
Publication:
Upper Saddle River,N.J. : Prentice Hall, 1999
. xvii, 414p. :
Date:1999
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[HD9981.5 L69]
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10. |
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Manual on statistics of international trade in services
Publication:
Geneva : United Nations Publications, 2002
. 1 online resource (1 v. :
, Title from e-book title screen (viewed Oct. 16, 2008). | "ST/ESA/STAT/SER. M/86." | Jointly published by the United Nations, European Commission, International Monetary Fund, OECD, United Nations Conference on Trade and Development, and the World Trade Organization.
Date:2002
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11. |
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Global trade in services
by Jensen, J. Bradford.
Publication:
Washington, DC : Peterson Institute for International Economics, 2011
. 1 online resource (xix, 245 p.) :
Date:2011
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12. |
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Service science
by Hsu, Cheng,
Publication:
Hackensack, NJ : World Scientific, 2009
. 1 online resource (xiv, 302 p.) :
Date:2009
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13. |
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WTO--trade in services
Publication:
Leiden ; | Boston : Martinus Nijhoff Publishers, 2008
. 1 online resource (xxix, 784 p.)
Date:2008
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14. |
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The World Trade Organization and trade in services
Publication:
Leiden ; | Boston : Martinus Nijhoff Publishers, 2008
. 1 online resource (xiii, 1006 p.) :
Date:2008
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15. |
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Services marketing and management
by Gilmore, Audrey.
Publication:
London ; | Thousand Oaks, Calif. : Sage Publications, 2003
. 1 online resource (215 p.) :
Date:2003
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16. |
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Handbook of research in mass customization and personalization
Publication:
New Jersey : World Scientific, 2010
. 1 online resource (2 v. (1122 p.)) :
, Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology.
Date:2010
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17. |
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Marketing your service business
by Ruskin-Brown, Ian.
Publication:
London : Thorogood, 2005
. 1 online resource (viii, 260 p.) :
, Includes index.
Date:2005
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Relationship marketing in professional services
by Halinen, Aino,
Publication:
London ; | New York : Routledge, 2002
. 1 online resource (xiv, 373 p.) :
Date:2002
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Research on international service marketing
Publication:
Amsterdam ; | Boston : Elsevier JAI, 2005
. 1 online resource (ix, 197 p.) :
, State of the art report.
Date:2005
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20. |
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The professional services firm bible
Publication:
Hoboken, N.J. : John Wiley & Sons, 2005
. 1 online resource (xxiii, 544 p.) :
, Includes index.
Date:2005
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