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21. |
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Brands laid bare
by Ford, Kevin.
Publication:
Chichester, West Sussex : Wiley, 2005
. 1 online resource (viii, 158 p.) :
, Includes index.
Date:2005
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22. |
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What's in a name?
by Jones, John Philip.
Publication:
Armonk, N.Y. : M.E. Sharpe, 2003
. 1 online resource (xxiii, 308 p.) :
Date:2003
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23. |
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Creating brand loyalty
by Czerniawski, Richard D.
Publication:
New York : AMACOM, 1999
. 1 online resource (xxi, 298 pages) :
, Includes index.
Date:1999
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24. |
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Defending the brand
by Murray, Brian H.,
Publication:
New York : American Management Association, 2004
. 1 online resource (xvi, 268 pages) :
Date:2004
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25. |
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Corporate cultures and global brands
Publication:
Singapore : World Scientific Pub., 2004
. 1 online resource (viii, 269 p.)
, "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectual excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Date:2004
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26. |
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Rebuilding brand America
by Martin, Dick,
Publication:
New York : AMACOM, American Management Association, 2007
. 1 online resource (296 p.) :
Date:2007
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27. |
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Conquering consumerspace
by Solomon, Michael R.
Publication:
New York : AMACOM, 2003
. 1 online resource (xii, 276 pages) :
Date:2003
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28. |
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Satisfaction guaranteed :
Publication:
New York : Pantheon Books, 1989
. xi, 339 p. :
, Includes index.
Date:1989
Availability:
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Centre for Communication Studies
[HF5813.U6 S79 1989]
(1),
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29. |
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What's in a name? :
Publication:
Lexington, Mass. : Lexington Books, 1986
. xxii, 292 p. :
Date:1986
Availability:
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Turkeyen Campus
Social Sciences
[HF5823 J66]
(1),
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30. |
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Advertising & promotion /
Publication:
Los Angeles : Sage, 2021
. [xvi], 404 p. :
Date:2021
Availability:
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Tain Campus
Social Sciences
[HF5823 H33 2021]
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