Advertising concepts and strategies /

Additional authors: Berkman, Harold W., -- joint author.

Published by : Random House, (New York :) Physical details: xxx, 610 p. : ill. ; 26 cm. ISBN: 0394322657 : $18.95. Subject(s): Advertising.

| Marketing.

Year: 1980

Reviews from LibraryThing.com:

Tags from this library:

No tags from this library for this title.

Item type	Location	Call number	Status	Date due
3 Weeks Loan	Turkeyen Campus Social Sciences	HF5823 G54 (Browse shelf)	Available

Includes index.

Bibliography: p. 587-593.

202077

There are no comments for this item.

University of Guyana Library