Applications in basic marketing :

by Perreault, William D

Additional authors: McCarthy, E. Jerome -- Edmund Jerome Edition statement:2005-2006 ed. Published by : The McGraw-Hill/Irwin, (New York, N. Y. : ) Physical details: vii, [215] p. : ill, diagrs., graphs. ISBN: 0072864710 (pbk.). Subject(s): Marketing -- Periodicals. | Marketing -- Management -- Periodicals. Year: 2005 Reviews from LibraryThing.com: