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Advertising measurement and decision making /

by Dalbey, Homer M
Additional authors: Gross, Irwin. | Wind, Yoram. Published by : Allyn and Bacon , (Boston, Mass. :) Physical details: xx, 103 p. Subject(s): Advertising -- Management . | Advertising . | Decision making. Year: 1968
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5827 D34 (Browse shelf) Available

Includes bibliographical references.

191678

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