Marketing research :

by Kinnear, Thomas C

Additional authors: Taylor, James R (James Ronald). Series: (McGraw-Hill series in marketing). Edition statement:5th ed. - Published by : McGraw Hill, (New York : ) Physical details: xxii, 888 p. : Ill., charts, photos. ISBN: 0079122523.. Subject(s): Marketing research | Marketing research - Management Year: 1996

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