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1. Advertising measurement and decision making /   Publication: Boston, Mass. : Allyn and Bacon , 1968 . xx, 103 p. Date:1968 Availability: Copies available: Turkeyen Campus Social Sciences [HF5827 D34] (1), Actions: Add to cart No cover image available No cover image available
2. Convergence marketing :   Publication: Upper Saddle River, NJ : Prentice Hall, 2002 . xxviii, 336 p. : Date:2002 Availability: Copies available: Turkeyen Campus Processing Center [HF5415.1265 W55] (1), Actions: Add to cart