A collection of cases in marketing management /

Additional authors: Dodge, H. Robert, -- 1929-. | Zikmund, William G. Series: Rev. ed. of : A collection of outstanding cases in marketing management. c1979. Edition statement:2nd ed. - Published by : West Pub., (St Paul : ) ISBN: 0314853138. Subject(s): Marketing - United States - Management - Case studies. Year: 1987 Reviews from LibraryThing.com: