Cases on consumer behavior /

by DeBruicker, F Stewart

Additional authors: Ward, Scott, Published by : Prentice-Hall, (Englewood Cliffs, N.J. : ) Physical details: xii, 415 p. : ill., charts, diagrs., photos ISBN: 0131183567.. Subject(s): Consumer - Case studies. | Marketing research - Case studies. | Motivation research (Marketing) - Case studies Year: 1980

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