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Introduction to marketing communication :

by Burnett, John,
Additional authors: Moriarty, Sandra E. (Sandra Ernst). Published by : Prentice Hall, (Upper Saddle River, N.J. : ) Physical details: xxxv, [732] p. : ill., charts, photos., ports., graphs. ISBN: 0132690853. Subject(s): Communication in marketing. | Advertising campaigns. Year: 1998
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415 .123 B8 (Browse shelf) Available

Includes bibliographical references.

257574

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