Revised edition.

Includes bibliographical references (p. 237-238) and index.

Rev up your thinking to tackle economic shifts -- Play with typography's multiple personalities -- Embrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.

CCS 371