1. Marketing engineering :   Publication: Upper Saddle River, N.J. : Prentice Hall, 2003 . xxiv, 518 p. : , Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Date:2003 Availability: Copies available: Turkeyen Campus Reserved Collection [HF5415 .125 L54 2003] (1), Actions: Add to cart
2. New product and brand management :   Publication: Upper Saddle River, N.J. : Prentice-Hall, 2003 . vii,58p. : Date:2003 Availability: Copies available: Turkeyen Campus Science & Technology [TS170 L54] (1), Actions: Add to cart
3. Marketing management :   Publication: San Francisco, Calif. : The Scientific Press, 1993 . xviii, 238 p. : , Formerly titled: Marketing management analytic exercises with Lotus1-2-3. Date:1993 Availability: Copies available: Turkeyen Campus Social Sciences [HF5415.13 L54] (1), Actions: Add to cart