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Marketing engineering :
Publication:
Upper Saddle River, N.J. : Prentice Hall, 2003
. xxiv, 518 p. :
, Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Date:2003
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[HF5415 .125 L54 2003]
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New product and brand management :
Publication:
Upper Saddle River, N.J. : Prentice-Hall, 2003
. vii,58p. :
Date:2003
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Science & Technology
[TS170 L54]
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Marketing management :
Publication:
San Francisco, Calif. : The Scientific Press, 1993
. xviii, 238 p. :
, Formerly titled: Marketing management analytic exercises with Lotus1-2-3.
Date:1993
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Social Sciences
[HF5415.13 L54]
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