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Does it pay to advertise? :
Publication:
Lexington, Mass. : Lexington Books, 1989
. xxi, 380 p. :
Date:1989
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Social Sciences
[HF5823 J717 ]
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2. |
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The fall of advertising and the rise of PR /
Publication:
New York : HarperBusiness, 2002
. xxi, 295 p. :
Date:2002
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Social Sciences
[HF5823 R53 ]
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3. |
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Commodity advertising :
Publication:
New York : Lexington Books., 1993
. x, 294 p. :
Date:1993
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Social Sciences
[HF6161 F616 F67 1993]
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4. |
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Darwin's brands
by Halve, Anand Bhaskar,
Publication:
Thausand Oaks, Calif. : SAGE Publications, 2011
. 1 online resource (168 p.)
Date:2011
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5. |
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Strategic brand management for B2B markets
by Sarin, Sharad.
Publication:
New Delhi : | Thousand Oaks, Calif. : Response Books ; | Sage Publications, 2010
. 1 online resource (xix, 262 p.) :
Date:2010
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6. |
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The brutal truth about Asian branding
by Baladi, Joseph.
Publication:
Singapore : Wiley, 2011
. 1 online resource (viii, 280 p.) :
Date:2011
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7. |
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A master class in brand planning
by King, Stephen,
Publication:
Chichester, West Sussex, England ; | Hoboken, NJ : John Wiley & Sons, 2007
. 1 online resource (xliii, 351 pages) :
, A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Date:2007
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8. |
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9 brand shaastras
by Kapoor, Jagdeep,
Publication:
New Delhi ; | Thousand Oaks, Calif. : Response Books, 2009
. 1 online resource (91 p.)
Date:2009
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9. |
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Perspectives on branding
by Miletsky, Jason I.
Publication:
Boston, Mass. ; | London : Course Learning, 2009
. 1 online resource (xvi, 276 p.) :
, Includes index.
Date:2009
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10. |
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24 brand mantras
by Kapoor, Jagdeep,
Publication:
New Delhi : | Thousand Oaks, Calif. : Response Books ; | Sage Publications, 2009
. 1 online resource (ix, 103 p.) :
Date:2009
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In search of the obvious
by Trout, Jack.
Publication:
Hoboken, N.J. : John Wiley & Sons, 2008
. 1 online resource (xv, 208 p.)
Date:2008
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12. |
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The brand bubble
by Gerzema, John,
Publication:
San Francisco, CA : Jossey-Bass, 2008
. 1 online resource (x, 252 p.) :
Date:2008
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13. |
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The cool factor
by Breckenfeld, Del,
Publication:
Hoboken, N.J. : Wiley, 2009
. 1 online resource (xxi, 266 p.)
Date:2009
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14. |
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Advertising and promotion
by Hackley, Christopher E.
Publication:
London ; | Thousand Oaks, Calif. : SAGE Publications, 2005
. 1 online resource (264 p.) :
Date:2005
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15. |
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Developing brands with qualitative market research
by Chandler, Jon.
Publication:
London ; | Thousand Oaks, Calif. : Sage, 2002
. 1 online resource (xvi, 140 p.)
Date:2002
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16. |
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Brands and branding
Publication:
London : Profile Books, 2003
. 1 online resource (xv, 256 p.) :
Date:2003
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17. |
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The omnipowerful brand
by Delano, Frank.
Publication:
New York : AMACOM, 1999
. 1 online resource (xvi, 256 pages) :
, Includes index.
Date:1999
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18. |
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Integrated branding
by LePla, F. Joseph,
Publication:
Westport, Conn. : Quorum, 1999
. 1 online resource (xiv, 299 pages) :
Date:1999
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19. |
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Vulcans, earthlings and marketing ROI
by Rutherford, David.
Publication:
Waterloo, Ont. : Wilfrid Laurier University Press, 2008
. 1 online resource (xvi, 155 p.) :
, Co-published by the Institute of Communication Agencies.
Date:2008
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20. |
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Brain tattoos
by Post, Karen.
Publication:
New York : AMACOM, 2004
. 1 online resource (xx, 187 p.)
Date:2004
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