Morris, Michael H.
Buisness-to-business marketing : a strategic approach /
Michael H. Morris, Leyland F. Pitt, Earl D. Honeycutt.
- 3rd ed. -
- Thousand Oaks, Calif. : Sage Pub., 2001.
- xxiii, 536 p. : ill., charts graphs.
Bibliography : p. 507-516.
0803959648
Industrial marketing.
HF 5415 .1263 M666 2001