Halliburton, Chris
European marketing : readings and cases /
Chris Halliburton, Reinhard Huneberg.
- Workingham, Eng. : Addison-Wesley, 1993.
- xxi, 489 p. : ill., charts, diagrs., graphs, photos.
020163189x (pbk.)
Marketing--Europe.
HF5415.12 E8 / H34