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Russell, Thomas J

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 12th ed. - Upper Saddle River, N.J. : Prentice Hall, 1993. - xix, 755 p. : ill., charts, diagrs., photos., graphs.

ISBN: 0135175666

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / K54 1993