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Perreault, William D

Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 9th ed. - Boston : McGraw-Hill, 2003. - xxxii, 624, [20] p. : ill., photos., ports. Accompanied by clippings from the Business Press & CD-ROM.

Includes bibliographical references.

ISBN: 0072864702 CBP (pbk.) 0072464208 (pbk.)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / P47 2003