Essentials of marketing : (Record no. 1053)

000 -LEADER
fixed length control field 00911cam a22002774a 4500
001 - CONTROL NUMBER
control field 12894228
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160509154836.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020814s2003 mau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072864702 CBP (pbk.)
International Standard Book Number 0072464208 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UG
Transcribing agency UG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number P47 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D
9 (RLIN) 3631
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc William D. Perreault, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 624, [20] p. :
Other physical details ill., photos., ports.
Accompanying material Accompanied by clippings from the Business Press & CD-ROM.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 3632
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
9 (RLIN) 3633
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Entry Department TS
Verified RP
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Total Renewals Date checked out Total Checkouts Damaged status Barcode Shelving location Current Location Full call number
2010-08-11Tain Campus2012-10-01 2010-08-11 1 Week Loan  12012-05-084 BCL 04310Social SciencesTain CampusHF5415 P47 2003
2010-08-11Tain Campus2010-08-11 2010-08-11 1 Week Loan      BCL 04311Social SciencesTain CampusHF5415 P47 2003
2010-08-11Tain Campus2010-08-11 2010-08-11 1 Week Loan      BCL 04312Social SciencesTain CampusHF5415 P47 2003
2010-08-11Tain Campus2010-08-11 2010-08-11 1 Week Loan      BCL 04313Social SciencesTain CampusHF5415 P47 2003