Advertising, Promotion and New Media /
edited by Marla R. Stafford and Ronald J. Fabar.
- Armonk, N. Y. : M.E. Sharp, 2005.
- xii, 380 p. : ill., charts, diagrs., graphs.
Includes bibliographical references.
0765613166 (pbk.)
Internet advertising. Advertising. Interactive multimedia. Interactive marketing.