| 000 -LEADER |
|---|
| fixed length control field |
00812nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160217093936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110919t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0765613166 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6146 I58 |
| Item number |
A39 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising, Promotion and New Media / |
| Statement of responsibility, etc |
edited by Marla R. Stafford and Ronald J. Fabar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Armonk, N. Y. : |
| Name of publisher, distributor, etc |
M.E. Sharp, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 380 p. : |
| Other physical details |
ill., charts, diagrs., graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| 9 (RLIN) |
63868 |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
|
|---|
| Topical term or geographic name as entry element |
Interactive multimedia. |
| 9 (RLIN) |
7104 |
|
|---|
| Topical term or geographic name as entry element |
Interactive marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stafford, Maria R., |
| Dates associated with a name |
1960- |
|
|---|
| Personal name |
Fabar, Ronald J., |
| Dates associated with a name |
1978- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
Circulation |
| Verified |
PM |