Wells, William, 1926-
Advertising : principles & practice /
William Wells, Sandra Moriarty, John Burnett.
- 7th ed.
- Upper Saddle River, N.J. : Pearson Education, 2006.
- xxxi, 592 p. : ill., charts, diagrs., photos., ports., graphs.
Bibliography : p. 575 - 580.
0131465600
Advertising.
HF5823 / W44 2006