000 -LEADER |
fixed length control field |
00831cam a22002534a 4500 |
001 - CONTROL NUMBER |
control field |
13922539 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160217100334.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050406s2006 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131465600 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
W44 2006 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wells, William, |
Dates associated with a name |
1926- |
9 (RLIN) |
53650 |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
principles & practice / |
Statement of responsibility, etc |
William Wells, Sandra Moriarty, John Burnett. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc |
Pearson Education, |
Date of publication, distribution, etc |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 592 p. : |
Other physical details |
ill., charts, diagrs., photos., ports., graphs. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliography : p. 575 - 580. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Burnett, John, |
Dates associated with a name |
1944- |
9 (RLIN) |
33568 |
|
Personal name |
Moriarty, Sandra E. |
Fuller form of name |
(Sandra Ernst) |
9 (RLIN) |
33569 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Entry Department |
Reserved Collection |
Verified |
PM |