Advertising : (Record no. 11298)

000 -LEADER
fixed length control field 00831cam a22002534a 4500
001 - CONTROL NUMBER
control field 13922539
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160217100334.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050406s2006 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131465600
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number W44 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
9 (RLIN) 53650
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title principles & practice /
Statement of responsibility, etc William Wells, Sandra Moriarty, John Burnett.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 592 p. :
Other physical details ill., charts, diagrs., photos., ports., graphs.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 575 - 580.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
9 (RLIN) 33568
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
9 (RLIN) 33569
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Entry Department Reserved Collection
Verified PM
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Shelving location Barcode Damaged status Lost status Withdrawn status Current Location Full call number
2012-03-27Turkeyen Campus2012-03-27 2011-09-20 2 Hours LoanReserved Collection252928   Turkeyen CampusHF5823 W44 2006
2012-03-27Turkeyen Campus2012-03-27 2011-09-20 2 Hours LoanReserved Collection252927   Turkeyen CampusHF5823 W44 2006