Kotabe, Masaaki
Global marketing management /
Masaaki Kotabe, Kristiaan Helsen.
- New York, N.Y. : John Wiley & Sons, 1998.
- xxii, 710 p. : ill., charts, photos., graphs, maps.
Includes bibliographical references.
0471353906.
Export marketing--Management.
International business enterprises--Management.
HF1416 / K68