Marketing engineering : computer-assisted marketing analysis and planning /
Gary L. Lilien, Arvind Rangaswamy.
- 2nd ed.
- Upper Saddle River, N.J. : Prentice Hall, 2003.
- xxiv, 518 p. : ill., charts, graphs.
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.