| 000 -LEADER |
|---|
| fixed length control field |
01097cam a22002654a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12543144 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160209114120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010924s2003 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130355496. |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .125 |
| Item number |
L54 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lilien, Gary L., |
| Dates associated with a name |
1946- |
| 9 (RLIN) |
55020 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing engineering : |
| Remainder of title |
computer-assisted marketing analysis and planning / |
| Statement of responsibility, etc |
Gary L. Lilien, Arvind Rangaswamy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 518 p. : |
| Other physical details |
ill., charts, graphs. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 481-497. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| 9 (RLIN) |
55021 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Mathematical models. |
| 9 (RLIN) |
55022 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Data processing. |
| 9 (RLIN) |
55023 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rangaswamy, Arvind. |
| 9 (RLIN) |
55024 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
RSD |
| Verified |
SM |