Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications /
Integrated advertising, promotion & marketing communications
Kenneth E. Clow, Donald E. Baack.
- Upper Saddle River, N.J. : Prentice Hall, 2002.
- xxvi, 638 p. : ill., charts, photos., ports.
Includes bibliographical references.
0130175781
Communication in marketing.
Advertising.
HF5415.123 / C5