| 000 -LEADER |
|---|
| fixed length control field |
00852cam a22002534a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12403926 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210331121037.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010509s2002 njua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130175781 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
C5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| 9 (RLIN) |
55049 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc |
Kenneth E. Clow, Donald E. Baack. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Integrated advertising, promotion & marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 638 p. : |
| Other physical details |
ill., charts, photos., ports. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
55050 |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
55051 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack, Donald. |
| 9 (RLIN) |
55052 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TSDC |
| Verified |
SR |