University of Guyana Library

Normal view MARC view ISBD view

Guiltman, Joseph P.

Marketing management : Strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 4th ed. - New York : McGraw-Hill, 1991. - xvii, 449 p. : charts. - (McGraw-Hill series in marketing) .

Includes bibliographical references.

ISBN: 0070489424

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / G55 1991