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Burns, Alvin C.

Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. - [xxvi], 506 p. : ill., charts, diagrs., photos., graphs.

Accompanied by CD-ROM.

Includes bibliographical references.

ISBN: 0131452266 (pbk.)

Subjects--Uniform Titles:
Microsoft Excel (Computer file).

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 B87