| 000 -LEADER |
|---|
| fixed length control field |
00997cam a22002538a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13575385 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220421141137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040428s2005 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131452266 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 B87 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burns, Alvin C. |
| 9 (RLIN) |
75185 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing research : |
| Remainder of title |
using Microsoft Excel data analysis / |
| Statement of responsibility, etc |
Alvin C. Burns, Ronald F. Bush. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[xxvi], 506 p. : |
| Other physical details |
ill., charts, diagrs., photos., graphs. |
| 501 ## - WITH NOTE |
|---|
| With note |
Accompanied by CD-ROM. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Microsoft Excel (Computer file). |
| 9 (RLIN) |
55624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
75183 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Ronald F. |
| 9 (RLIN) |
75184 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Verified |
SR |
| Entry Department |
TSDC |