Fundamentals of selling /
Charles M. Futrell.
- 9th ed.
- Boston, Mass. : Mc Graw-Hill/Irwin, 2006.
- xxv, 658 p. : ill., charts, diagrs., chiefly col. photos., ports., graphs, maps. Accompanied by CD-ROM.
- (The McGraw-Hill/Irwin series in marketing) .