University of Guyana Library

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Hartley, Robert F., 1927-

Marketing mistakes and successes / Robert F. Hartley. - 9th ed. - Hoboken, N J : Wiley, 2004. - viii, 360 p. : ill., charts, graphs

Includes bibliographical references.

ISBN: 0471446386 (pbk.)

Subjects--Topical Terms:
Marketing--United States--Case studies.

LC Class. No.: HF5415 .1 H378 2004