Marketing mistakes and successes / (Record no. 16377)

000 -LEADER
fixed length control field 00997cam a22002654a 4500
001 - CONTROL NUMBER
control field 13333864
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210517112630.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030905s2004 njua b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471446386 (pbk.)
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 .1 H378 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hartley, Robert F.,
Dates associated with a name 1927-
9 (RLIN) 83031
245 10 - TITLE STATEMENT
Title Marketing mistakes and successes /
Statement of responsibility, etc Robert F. Hartley.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N J :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 360 p. :
Other physical details ill., charts, graphs
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States
Form subdivision Case studies.
9 (RLIN) 83030
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley041/2003065003.html
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/wiley041/2003065003.html
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0615/2003065003-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Verified TH
Entry Department TSD
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Shelving location Barcode Damaged status Lost status Withdrawn status Current Location Full call number
2012-03-28Turkeyen Campus2012-03-28 2010-07-22 3 Weeks LoanSocial Sciences266782   Turkeyen CampusHF5415.1 .H378 2004
2012-03-28Turkeyen Campus2012-03-28 2012-03-09 3 Weeks LoanSocial Sciences267061   Turkeyen CampusHF5415.1 H378 2004