Mass customization : the new frontier in business competition /
B. Joseph Pine II ; foreword by Stan Davis.
- Boston, Mass. : Harvard Business School Press, 1993.
- xxi, 333 p. : ill.
Includes bibliographical references (p. 301-322) and index.
Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.
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Technological innovations--Management. Manufactures--Technological innovations--Management. Service industries--Technological innovations--Management. New products--Management. Competition. Mass production.