Cover image
Normal view MARC view ISBD view

Mass customization :

by Pine, B. Joseph.
Published by : Harvard Business School Press, (Boston, Mass. : ) Physical details: xxi, 333 p. : ill. ISBN: 0875843727 . Subject(s): Technological innovations -- Management. | Manufactures -- Technological innovations -- Management. | Service industries -- Technological innovations -- Management. | New products -- Management. | Competition. | Mass production. Year: 1993
Reviews from LibraryThing.com:
Tags from this library:
No tags from this library for this title.
Log in to add tags.
Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HD45 P537 1993 (Browse shelf) Available
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HD45 P537 1993 (Browse shelf) Available

Includes bibliographical references (p. 301-322) and index.

Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.

267074

267075

There are no comments for this item.

Log in to your account to post a comment.