Communication theory media, technology and society / [electronic resource] :
David Holmes.
- London ; Thousand Oaks, Calif. : SAGE, 2005.
- 1 online resource (xiv, 255 p.) : ill.
Includes bibliographical references (p. [226]-243) and index.
A second media age? -- Theories of broadcast media -- Theories of cybersociety -- The interrelation between broadcast and network communication -- Interaction versus integration -- Telecommunity.
Use copy
This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
9781847877246 1847877249
Mass media and technology. Mass media--Social aspects. M�edias et technologie. M�edias--Aspect social. SOCIAL SCIENCE--Media Studies. Mass media and technology. Mass media--Social aspects.