Berbice and Turkeyen Campuses
Communication theory
by Holmes, David,
Published by : SAGE, (London ; | Thousand Oaks, Calif. :) Physical details: 1 online resource (xiv, 255 p.) : ill. ISBN: 9781847877246; 1847877249; 076197069X; 0761970703; 9780761970699; 9780761970705 (pbk.). Subject(s): Mass media and technology. | Mass media -- Social aspects. | M�edias et technologie. | M�edias -- Aspect social. | SOCIAL SCIENCE -- Media Studies. | Electronic books. | Mass media and technology. | Mass media -- Social aspects. | Electronic books. Year: 2005Includes bibliographical references (p. [226]-243) and index.
A second media age? -- Theories of broadcast media -- Theories of cybersociety -- The interrelation between broadcast and network communication -- Interaction versus integration -- Telecommunity.
Description based on print version record.
This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.
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