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Bovee, Courtland L

Contemporary advertising / Courtland L. Bovee, William F. Arnes - 4th ed. - Homewood, Ill. : Irwin, 1992. - xxxi, [775] p. : charts, photos., graphs. - (Irwin series in marketing) .

International student edition.

Includes bibliographical references.

ISBN: 025609196X

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / B62 1992