| 000 -LEADER |
|---|
| fixed length control field |
00788nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210707094512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101109t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
025609196X |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
B62 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bovee, Courtland L |
| 9 (RLIN) |
16095 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc |
Courtland L. Bovee, William F. Arnes |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, Ill. : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, [775] p. : |
| Other physical details |
charts, photos., graphs. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(Irwin series in marketing) |
| 501 ## - WITH NOTE |
|---|
| With note |
International student edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
16096 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arnes, William F. |
| 9 (RLIN) |
16097 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
SM |