Assael, Henry
Consumer behaviour and marketing action /
Consumer behavior
Henry Assael .-
- 4th ed.
- Boston : PWS-KENT Pub., 1992.
- xx, 748 p. : col. ill., charts, diagrs, col., photos, graphs.
Includes bibliographical references.
0534925529
--Consumer behaviour.--Motivation research (Marketing).
HF5415.3 A88 / 1992