000 -LEADER |
fixed length control field |
00732nam a22002297a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220519154844.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101125t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0534925529 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 A88 |
Item number |
1992 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Assael, Henry |
9 (RLIN) |
18839 |
245 10 - TITLE STATEMENT |
Title |
Consumer behaviour and marketing action / |
Statement of responsibility, etc |
Henry Assael .- |
246 ## - VARYING FORM OF TITLE |
Title proper/short title |
Consumer behavior |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
PWS-KENT Pub., |
Date of publication, distribution, etc |
1992. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 748 p. : |
Other physical details |
col. ill., charts, diagrs, col., photos, graphs. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
General subdivision |
Consumer behaviour. |
9 (RLIN) |
18840 |
|
General subdivision |
Motivation research (Marketing). |
9 (RLIN) |
18841 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Entry Department |
Social Sciences |
Verified |
IC |