University of Guyana Library

Normal view MARC view ISBD view

Assael, Henry

Consumer behaviour and marketing action / Henry Assael .- - 2nd ed.- - Boston, : Kent Pub., 1984. - xx, 695 p. : ill., photos, graphs.

Includes bibliographical references.

ISBN: 0534029906

Subjects--Topical Terms: --Consumers.--Motivation research (Marketing).