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Severin, Werner J. (Werner Joseph)

Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard. - 3rd ed. - White Plains, N.Y. : Longman, 1992. - xii, 364 p. : diagrams, graphs.

Includes bibliographical references.

ISBN: 0801304636 (pbk.)

Subjects--Topical Terms:
Mass media.
Communication.

LC Class. No.: P90 S49 1992