| 000 -LEADER |
|---|
| fixed length control field |
00902pam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2943115 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130310160544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
901212s1992 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0801304636 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 S49 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Severin, Werner J. (Werner Joseph) |
| 9 (RLIN) |
8120 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Communication theories : |
| Remainder of title |
origins, methods, and uses in the mass media / |
| Statement of responsibility, etc |
Werner J. Severin, James W. Tankard. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
White Plains, N.Y. : |
| Name of publisher, distributor, etc |
Longman, |
| Date of publication, distribution, etc |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 364 p. : |
| Other physical details |
diagrams, graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media. |
| 9 (RLIN) |
8121 |
|
|---|
| Topical term or geographic name as entry element |
Communication. |
| 9 (RLIN) |
8122 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tankard, James W. |
| 9 (RLIN) |
8123 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Verified |
SB |
| 955 ## - |
|---|
| -- |
pc17 to ea00 12-12-90; ea11 to SCD 12-13-90; fc06 12-13-90; fl39 12-17-90; CIP ver. nb03 04-10-92 |