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Denove, Chris

Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. - New York : Portfolio, 2006. - xxi, 266 p. : ill., charts, graphs.

ISBN: 1591841097

Subjects--Topical Terms:
Consumer satisfaction.
Marketing research.
Customer relations.

LC Class. No.: HF5415.335 D45