University of Guyana Library

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Bartels, Robert, 1913-

Marketing theory and metatheory / Robert Bartels. - Homewood, Ill. : R.D. Irwin, 1970. - ix, 299 p. : illus.

"Prepared under the sponsorship of the American Marketing Association."

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / B37